четверг, 12 апреля 2012 г.

How slang is 'made' in English


Watch more here.

Great service to improve your English

http://www.engvid.com/

Hugh Laurie: the British accent vs the American


3 expressions to improve your conversation skills


PETA Kills Animals, Supports Terrorists

According to public records (see LINK below), PETA kills 90% of the animals left at their “Adoption Centers”; only 6% get adopted. From 1998 to the end of 2005 the organization killed 14,400 pets and wild animals in the center at its Virginia headquarters alone. By the way, PETA stands for “People for the Ethical Treatment of Animals.” It claims to be an “animal advocacy group.”
The photo accompanying this article on our website is from the website of No Kill Now (see LINK below), a group of former PETA members who are appalled by PETA’s slaughter of tens of thousands of animals.
PETA president Ingrid Newkirk told the Associated Press (AP) that actually taking care of animals costs more than killing them. She admitted that “We could become a no-kill shelter immediately.” But PETA thinks No-Kill animal shelters are inhumane! Their own website (see LINK below) admits that they kill animals – 90% of the animals they took in last year, according to State records.
PETA is currently in the news because of a trial in which two North Carolina PETA employees are charged with killing 31 animals and dumping them in shopping center dumpsters, after promising owners that the pets would be adopted. Read more.

Amazing dog lifeguard rescues pup


среда, 28 марта 2012 г.

Agatha Christie Abridged for English Language Students

According to this article in the Guardian, Collins has published a new series of abridged simplified Agatha Christie novels for non-native English speakers for use in learning English. Before you raise a hew and cry, as was done in 2007, Collins has an answer for why they are 'cutting down' the original text. I'm not sure I agree. What do you think? Read more

Made for China


Foreign companies are finally wooing Chinese consumers either by designing products for them or by unveiling global brands first in the country. In September 2010, France's Hermes will open its first Shang Xia — which translates roughly as "from top to bottom" — store in Shanghai to mark the launch of a line of ready-to-wear clothing and crafts inspired by traditional Chinese motifs. Last month, America's Levi Strauss launched, with much fanfare, a global jeans brand, dENiZEN, in the same city. Earlier in the summer, General Motors and SAIC announced their plans to introduce a new automobile, Bao Jun ("prized horse"), for about RMB 50,000 ($7,400), which is lower than the price at which the Chevrolet sells in China.

Although welcome, the trend has started when confusion among Chinese consumers about brand origins is at its peak. On the one hand, Chinese companies have created the impression that they are foreign. For instance, 90% of respondents believe that Metersbonwe, a Chinese fast fashion company, is foreign, according to our most recent consumer survey. On the other hand, multinational companies have marketed brands cleverly so they can pass as Chinese. Seventy percent of consumers think that Danone is a local company, we found. Read more

четверг, 22 марта 2012 г.

Ad Wars: BMW vs Audi

BMW vs. Audi: Who Has The Best Media Strategy?

Advertising Age magazine takes a different route in comparing two of the best premium automaker, BMW vs. Audi, but the approach and execution are different.
Most of the time a comparison between auto manufacturers resumes to either overall sales or a showdown between different vehicles.
Today, we will look at the comparison from a different angle. Optimedia CEO Antony Young analyzes the media strategies behind BMW and Audi, based on several categories.
As Young points out, automakers are consistently among the biggest, most competitive and innovative media spenders. For 2010, each spent between 50% and 55% of its media budget on brand or range ads for multiple models.
bmw-facebook

среда, 21 марта 2012 г.

Hidden Mother in Victorian Portraits

The first photographic images in the late 1820s had to be exposed for hours in order to capture them on film. Improvements in the technology led to this exposure time being drastically cut down to minutes, then seconds, throughout the 19th century. But in the meantime, the long exposures gave us a few unmistakable Victorian photography conventions, such as the stiff postures and unsmiling faces of people trying to remain perfectly still while their photograph was being taken.

Seems children were just as squirmy then as they are today, because another amusing convention developed: photographs containing hidden mothers trying to keep their little ones still enough for a non-blurry picture.  These fantastic portraits of children (found via Retronaut) all contain their mother, disguised as chairs or camoflauged under decorative throws behind them. Can you spot all the mothers (and one father)? More after the jump! Read more.


Posted on 5 January 2012 by Chelsea Nicols
The Museum of Ridiculously Interesting Things

See also: The Hidden Mother Flickr Group

Halloween Celebration Web Project

Hello and welcome!

You're invited to take part into a web project called 'Halloween Holiday Celebration in English-speaking countries'.

The goal of the web project is to discuss the origin of the holiday, its brief history, peculiarities of celebrating Halloween in different countries. We'll learn traditional Halloween games and songs, remember the most famous movies dedicated to the holiday, etc. 



All additional information about the web project structure, its description and requirements, grading procedures and list of useful links you'll find here

вторник, 20 марта 2012 г.

Welcome to Business English Course!

Welcome to the Department of Foreign Language Teaching. Students have been visiting us for many years, and we are delighted  that via the website you're joining that long tradition.
Like all people who are enthusiastic about their work, we think that studying languages is the most interesting, the most useful and the most important thing.
Language is the greatest possession of mankind, a condition for its survival and development, a means of cognition of the world around, a mirror, treasury and instrument of culture as people's way of life and way of thinking. A foreign language is a key to the magic door that leads to the world of other countries, other peoples - as interesting as our home world but exposing new, astonishing facets.
Language is what makes us human. It is the medium we use to share our thoughts with the world. Could you imagine a thought without language? The world would be a very complicated place for people to understand each other; therefore, learning another language is like discovering another world.
One thing is sure, the more languages we speak, the better we understand the world and the other cultures.

Sincerely,
Eugenia V. Livskaya